Genre Analysis (Thriller) - BFI Statistical Yearbook

BFI Statistical Yearbook – Genre Information

In order to amass quantitative data on the Comedy genre, we have referred to the BFI’s 2014 Statistical Yearbook as it is far beyond the scope of any survey that we could ever hope to conduct. In the BFI’s own words, ‘The Statistical Yearbook presents in one place all the available statistics on UK film and the UK film industry.’

Analysis

As we can see from this survey the Thriller genre was quite successful in 2014:

• The Thriller genre grossed £58.5 million, accounting for only 5.6% of total box office.
• However, it did surpass other big genres such as family, horror and adventure.
• There were 71 Thriller releases in 2014 making up 10.0% of the total releases in 2014.
• Gone Girl was the second highest '18' rated classified film in 2014. 

Significance

Thriller films were quite successful with the British public in 2014. This shows that there is demand and did meet the expectations of the target audience. 

The Registrar General's Social Scale

The Registrar General's Social Scale is the way the British Government defines the populace through their occupation:

A benefit of the Registrar General's Social Scale is that it can help companies to target audiences. However, the scale has been criticised for being both crude and rigid.

BFI Statistical Yearbook: Films with above average shares of audience members from specific groups of the Registrar General's Social Scale:

Significance:

Out of all films that feature in this small part of the survey, Gone Girl is the most relevant relating to our genre, thriller, it is the second most popular film amongst members of the audience from the AB category. With this in mind, we believe our film would be targeted at Bs and C1s.